Social Housing Management Transfer (SHMT)
In October 2017, Link Housing successfully tendered to manage more than 1,800 public housing tenancies and properties on behalf of the NSW Government for a 20-year period. Our successful bid has resulted in a property portfolio that has more than doubled in size, increasing to almost 4,000 properties, in less than 12 months.
This now makes Link Housing one of the 10 largest community housing providers in Australia.
To prepare for the transfer, Link Housing began a major recruitment drive to appoint staff to new positions so that the new tenants would receive high-quality services and access to programs. As a result, Link Housing has trebled its staff numbers.
Many of the properties transferring are in the Ryde, Hornsby and Ku-ring-gai Council local government areas, so Link Housing opened a second office in West Ryde to give the new residents easy access to staff.
Engagement events were held well before the transfer to give new tenants the opportunity to ask questions and raise any concerns. These early engagement sessions were very well received with tenants given the opportunity to meet Link Housing staff and learn about the changes ahead.
To support the needs of the new tenants, Link Housing began offering a range of housing products that had previously only been provided through Family and Community Services. This means that Link Housing now offers a much wider range of housing services than ever before. Read about the new services including our Housing Assistance.
A comprehensive communications strategy was developed in consultation with FACS and Link Housing’s Tenant Advisory Group (TAG). It included a rebrand, in part, to ensure that transferring tenants and new staff being recruited felt that they were as much a part of the organisation as existing tenants. Communications featured Link Housing’s distinctly warm brand voice and supportive personality. Content was simple, relevant and timely to ensure tenants felt supported along the journey.
Link Housing also engaged and communicated with various community groups (e.g. churches, medical professionals, social workers), councils, relevant NSW Government departments, and partners to keep them abreast of changes and provide them with the information to support tenants.
View some of the content developed for the SHMT tenants: